#HOOTSUITE INSTAGRAM SCHEDULING UPDATE#

Their scheduler is designed around Instagram and includes hashtag/caption lists. Iconosquare – Another powerful Instagram scheduler.Sendible – Another powerful all-in-one social media tool that’s affordable for individuals.Agorapulse – Best all-in-one social media platform with Instagram scheduling.Designed to save you time with content categories. SocialBee – Best social scheduling tool overall.Also includes Instagram analytics, comment management, and more. Pallyy – Best Instagram scheduling tool overall.And contact us when you are ready to Start Winning Digital. Learn about Parallel Path’s Social Media Management and Content Marketing Services.

This begs the question if the same limited reach is happening with Facebook posts… You better believe we’ll be running some tests, stay tuned for a future blog with our results and conclusions. And really, it’s not too bad to post on your mobile – adventuresome social media managers – just be sure to train a team member to have your back when you’re out backpacking. This apparent deficiency in the new Hootsuite feature is a bummer for efficiency and weekend freedom but a great insight for social media managers. Stick to scheduling with Hootsuite and posting manually on your mobile. Conclusion = Don’t Use Hootsuite to Schedule and Post for InstagramĪnecdotally, we recommend not using Hootsuite’s newest feature to schedule and post your Instagrams. After 15 minutes, we already received more likes on the manually posted Insta than either of the two posted with Hootsuite. On Thursday, I went back to the original method of scheduling with Hootsuite and manually posting on my mobile Instagram app. Wednesday’s ‘gram posted as easily as it did on Tuesday, but to my dismay, the engagement was again uncharacteristically low. Having already scheduled another Insta for Wednesday, I decided to leave it scheduled and test my budding theory that publishing strictly via Hootsuite doesn’t jive with the Instagram algorithm.

#HOOTSUITE INSTAGRAM SCHEDULING UPDATE#

Does the Hootsuite Instagram Update Affect Engagement?Īt this point I had a hunch that this scheduling feature might not be the gift I had anticipated. I thought maybe I had forgotten to post hashtags but nope, #colorado #coloradogram #beauty #mountains #sunset….

I was shocked, as this client’s posts typically see significantly more engagement. … After 3 hours we had only gotten 9 likes. When I remembered and checked out how the post was faring, my stoke-levels immediately went down. Honestly, I had forgotten I even scheduled it (win!). The first Instagram posted at the scheduled time on Tuesday without a hitch. So, immediately upon receiving the news, I scheduled 2 Instagram posts for a Parallel Path client partner on Tuesday and Wednesday. My weekend fun times in the backcountry make it difficult impossible to manually post to Instagram when there’s no cell reception. Upon receiving this notification, I was STOKED! I’m a typical Colorado gal who likes to go off the grid on the weekends. Users can now schedule their ‘grams on the desktop dashboard and Hootsuite will post without anyone (aka: you the Social Media Manager) having to take further action. In the last week of January, Hootsuite released an update so that it is fully integrated with Instagram. Hootsuite Instagram Update Integrates Scheduling and Posting You would then have to open the HootSuite app, and it would walk you through the steps to post your content to Instagram. At the scheduled time, you would get an alert on your phone that it’s time to upload your post. Rather than a post being automatically posted to the platform through your desktop, you actually had to manually post on the mobile app upon receiving an alert at the scheduled posting time.Įssentially, you would upload your image, caption, and hashtags to HootSuite, and tell the platform what time you want to post to Instagram. Does Hootsuite Instagram Update Negatively Impact the Algorithm?Īs you may know, Hootsuite for Instagram did not previously have any type of a “set and forget” type of scheduling for your Instagram posts.

Hootsuite instagram scheduling